This app has two main uses: for the client (wanting the photos to be edited), and the person editing the photos from the requests sent.
My aim therefore was to make a clean, simple to navigate and use app that is visually appealing.
Due to time limitations for development, I decided to focus on the editors user flow for accepting a job and editing the image.
I started with trying to understand what I wanted to brand to convey, and how I wanted people would see it.
Using well established branding exercises such as: ‘If the app was a celebrity, who would it be…’ and ‘if the app was a brand, what would it be …’ .
I also used an adjective list and picked five words that would begin to display what image and feeling the app should convey (seen on the left).
I designed a mood board for how I saw the brand of Waltipics (which I renamed as 'Capture').
The images at the top of the board displays what users should think of when using capture - social, exciting and young. The lower section of the board shows what the visual design should look like - simple, clean and confident.
I investigated the visual designs of other apps that focus on image editing or image sharing such as Instagram and VSCO.
These apps use very simple designs to avoid detracting from the photograph.
After creating the mood board, a style tile and conducting competitor analysis, I radically changed the interface that I had designed and initially wireframed.
A/B testing with uses showed that as this is a photo app and images should have the most real-estate.
It was also suggested that the amount of information visible should be reduced to make it as simple as possible.
Above: These three images show how the editor's home screen developed.
On the left image you can see that stats were visible.
User testing showed that the editors did not need to see the statistics when first landing on the app, they wanted to start choosing images to edit straight away.
The central screen was used to test if users preferred basic information on the photo or underneath.
Users wanted it underneath, but they liked the short summary of the task and the quote.
Users also suggested that the name for Capture should be visible as it is currently an unknown brand and it could look like a feature for taking a photograph.
Create a ‘turn screen to preview’ option when editing
Create client side - this will add connections for users and make the whole app much clearer
Research further who the potential users would be, create personas and test with a larger amount of people to make sure that the interface is as understandable and usable as possible
Request chat feature
To view the high fidelity prototype of asking an expert please click here